Use the Super Bowl Playbook to Boost Your Business

How Advertisers Maximize Mega-Dollar Ads

If you’re like a lot of football fans, the Super Bowl brings a whole other level of anticipation… what are the commercials going to be this year?  The always-popular unveiling of commercials will lure in lots of non-football fans just so they can join the water-cooler talk on Monday.

 

Polling last year by Venables Bell & Partners found that 78% of US Super Bowl viewers looked forward to the commercials.  According to recent data from Kantar Media, advertisers are likely spending more dollars than ever to reach this audience.  Last week, Kantar reported that total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.  That’s a lot of money for a 30-second ad!

 

With the growth of social media, look for the commercials this year to take advantage of consumers who are second screen stacking (using another device while watching the Super Bowl on their TV).  By encouraging viewers to go to your Facebook page or other social media account during the commercial, you are able to maximize your advertising dollar.


This article on Social Media Today gives some great tips on how to get the best bang for your buck by using social media to enhance your traditional advertising.

"

WOW BIG CITY MARKETING!...We gave them very little input on how we wanted our site and they still NAILED IT! Everything PERFECT! EVEN THE COLORS!! The things they are doing for us have taken our company from 0 to 100 and we're still progressing! If you're a new business just starting out like we were or your want to take your existing business to the next level. Let BIG CITY MARKETING take you to where you want to be.

Juan Wilson, Wilson Cab Co.

"

From the start, Jeremy and his team were very professional and thorough in understanding our needs and goals to develop the best solution!

Regitar USA

"

Big City Marketing has been a great partner in our business and we recommend them to anyone needing Marketing or Website design.

Anthony Ingram, JCE

"

“If you can dream it, BigCity can make it happen. They deliver BIG-time.”

Kate Tarr - CACI (Florida National Guard)

"

They have become an integral part of our marketing department.

Adam Yapkowitz, Cornerstone Detention