The keys to your success!
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Our team of designers can take a website theme and tailor it to fit your business to give you a unique style and a professional look. We will make your website complement your business’s personality. Your website is the first impression that many people will experience with your company. You think an outdated website isn’t going to affect your sales? Think again! 78% of consumers conduct product research online. An impressive, modern website can even steal consumers that are currently in a competitor’s store. 40% of smartphone owners compared prices for products on their phone while in a store.
In today’s world of technology where almost everyone carries a cell phone and not just for making emergency calls, but for finding services, getting directions, social interaction and even making purchases, it is imperative that your website is responsive. At Big City Marketing we don’t have a “responsive website design” feature as an option, because it’s not. If you’re going to do business successfully, your website has to be able to be viewed anywhere, anytime, on any device. Our team of developers ensures every site is viewable and compatible with every device and through every operating system. I’m sure you’re thinking, “Wow! That sure does seem like a lot of work!” Yes, it is, but it’s also important. At Big City Marketing we believe that if you’re going to do something – you better do it right. Last year, more than 10% of website hits were from mobile phones. If your site is outdated and incompatible with cell phones that means you lost out on 10% of business last year. Stop the madness before you lose anymore!
Websites aren’t just an online business card anymore – they are an integral part of doing business. Big City Marketing has a team of first-class designers and developers who can build a custom site for you from scratch. They can turn raw codes and numbers to a beautiful, functional website that can not only increase your clientele and improve your sales, but it can even improve your business efficiency. Need a system for tracking clients? Simplify your shipping process? Are your employees spending time imputing data that would be better spent increasing your sales? Our developers can create a system through your website that can do anything you need. Have a problem? Big City Marketing can find and create the solution!
Have an outdated logo or not one at all? No problem! Our team of designers can create a unique, custom logo for your business. You will get the original design files to use for other things you may need like letterhead and business cards.
Website content is extremely important. If you don’t think you’re a good writer or just don’t have the time we have team members who can write your website content for you. This is a great option to speed up the website development process. It’s a shame to have a new website designed, but just sitting there empty on the server waiting for your content to be able to launch it. It’s like having a nice new car in the garage waiting for the seats to be installed so it can be rolled out for its big reveal!
Do you have content that will need to be added or updated frequently? We can build your website with a Content Management System (CMS) where you can easily change content without having to do any coding. CMS is a great, user-friendly and cost-effective option that can keep your website looking fresh and your clients informed, without you having a spend a lot of time doing it.Contact Us Today
Search Engine Marketing is conducted through one of two ways:
1. Paid Placement
You know when you search for a business in Google how you see three ads at the very top of the page and ones on the side? Those are paid placements. You can set your ad to appear for certain keywords with a daily limit on how much you want to spend on ads and you only pay if someone clicks on your ad. You bid against other companies for the ad placements. For some keywords that means paying just a little for each click, and for other keywords that are very popular you may have to pay a lot to be at the top. We monitor your pay-per-click campaign monthly and make any adjustments to keywords that need to be made to make sure the money you are spending is actually being spent on potential clients.
2. Organic Search
The listings that appear under the paid ads are called organic listings. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of organic search results. The order of organic listings are determined by extremely complicated algorithms that search engines use. They take into consideration things like content, authority, links coming into your site, blogging and social media popularity among several others. The top listing gets over 42% of the clicks for that keyword. Having a website doesn’t do much good if no one can find you. If you want to compete with your competitors in the organic results you have to optimize your website, on-site and off-site, in order to increase your ranking. This takes a lot of time and doesn’t happen overnight. Search engines have cracked down on companies who conduct SEO by using fraudulent activities so be wary of any marketing company who promises you the first position or who says they can do it overnight.Contact Us Today
Big City Marketing uses Social Media through sites such as Facebook, Twitter, Vimeo , YouTube and others to reach consumers and potential clients. 77% of business-to-customer companies acquire their customers through Facebook. However, 96% of people who “like” your business Facebook page never go back to it. You can’t just create a page and expect it to make you money. In order to stay in your customer’s mind, you need to stay on their newsfeed. Regular posts not only increase your visibility on social media sites, but if done properly they can also help increase your SEO. Social media has a 100% higher lead-to-close rate, and costs 60% less per lead than outbound marketing, so if your marketing budget is tight social media may be a wise investment for you. We create, post and monitor social media accounts so your time can be spent on serving clients and increasing sales.Contact Us Today