Things to Consider When Marketing on Social Media
Entrepreneur recently published an article called, “What to Consider When Trying to Market on Social Media” and it had some great tips.
The author said that, “If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts” and I completely agree. Did you know there are over 200 social media sites worldwide?
Although there are numerous options when it comes to marketing on social media, there’s no reason for you to become overwhelmed and lose sight on your goal. First you need to determine which site you need to focus on and go from there.
Which social media sites are best for your business?
This is where you should focus primarily on what is the best fit for your business and your consumers instead of trying to hit them all. What works for the business next door may not work for you. If your audience is the teen group then it may not make sense to focus your efforts on LinkedIn, which is primarily a business and networking social media platform. You also need to do some research on your geographical location to see what sites are most popular among your potential consumers. According to the Entrepreneur author, “Social media marketing works best when you can generate a consistent content strategy and maintain an active presence. That can be difficult to accomplish across multiple platforms.” Do your homework and grab the low hanging fruit first (the sites where you can communicate with the largest number of consumers). Click here for a brief overview of the main social media sites that consumers use in the U.S.
If you’re posting on your social media pages once a quarter then you’re missing the mark. The best way to reach your audience is to post regularly and keep them engaged. Too busy to create posts all the time? No need to worry! There are several tools out there today that can let you schedule multiple posts at one time, such as Sprout Social or Hootsuite. Even Facebook lets you schedule your posts now so you can take time out once a week or month and schedule multiple posts then sit back and forget about it.
Creating Viral Content
Viral content is content that becomes “contagious” among web users and takes off across the internet. You want to create content that attracts the attention of your target audience and engage them. Social Media Today points out that content tends to go viral when it meets these three characteristics: it’s unique, it appeals to influencers and it can be easily shared. How can you engage your audience? Ask them a question. Take a poll. Get creative. Get in the minds of your target audience and ask yourself, “If I read this post would I share it or comment on it or would I just keep scrolling?”
Don’t Get Overwhelmed
Yes, social media marketing can become overwhelming very quickly if you try to bite off more than you can chew. Just take it one step at a time because doing something is better than doing nothing. If you’ve just launched a new business then social media marketing has the power to take your business to the top. If you don’t think you can handle it or you don’t have time to run a social media campaign, Big City Marketing has social media experts that can take it all off your hands! Contact us today and see how we can help your business be the best it can be.