Website Launch: Montgomery Metro Realty
Function and beauty are both essential when redesigning a website, especially a real estate website. For Montgomery Metro, the redesign updated the layout as well as added crucial functionality that home buyers crave.
Big City Marketing, a website design company in Montgomery, AL, recently launched Montgomery Metro Realty’s redesigned website.
They had a list of updates including a modern and responsive homepage, a detailed property search function, and updated pages throughout the website.
From the beginning, the real estate website captures your attention with vibrant colors and images and invites you to search properties. Scroll down a bit, and you’ll see what Montgomery Metro is all about as well as meet their staff of agents. From there, you can look around the site or search for your dream home (or land)!
Jeremy Flatt, owner of Big City Marketing, loves a challenge. He put loads of time into creating not only the search function, but branding the details of the search results to match Montgomery Metro’s fonts and colors. “The user will get a solid search function through Montgomery Metro no matter what they are looking to purchase,” Jeremy says. “For each property type, we added a custom built advanced search similar to what is found on Zillow, Realtor, or Trulia. It’s important that Montgomery Metro competes for this heavily sought-after traffic, and we believe this search feature will keep visitors on the site longer and returning often.”
If you can get visitors to linger a little longer, you increase the chances of conversion. Websites designed for real estate companies are no different. Our goal is for visitors, both ready to buy and just browsing, to view Montgomery Metro as THE site to go to when home shopping in Alabama.
At the bottom of every listing, there is a simple call-to-action encouraging the visitor to reach out to an agent to learn more. For Montgomery Metro, this means converting home browsers into home buyers over time.
To top the design off, we made sure the search feature looked and functioned on mobile devices.